Reports: Games

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Mobile Market Country Profile: Sweden
Sophisticated Swedes Set The Pace

Karol Severin

May 2015

sweden

telco

telcos

Sweden embraced the smartphone revolution like few other markets. Heavy investments in mobile and internet infrastructure led to one of the highest app user penetration rates in the world. As its mature...

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The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Karol Severin and Martyn Davies

May 2015

Freemium

subscription trials

user acquisition

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis...

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Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin and Martyn Davies

April 2015

Apple

discovery

google

Discovery is accentuating the app economy divide.  Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors,...

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Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Mark Mulligan

January 2015

Subscriptions

Paid Content

apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention...

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The App Bubble Burst
The Coming App Economy Correction

Karol Severin and Martyn Davies

November 2014

US

UK

France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits,...

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Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters...

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The App Superstar Economy
Dissecting the Global App Store Marketplace

Karol Severin

July 2014

US

UK

France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing...

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