Reports: Facebook

Mapping Daily Active Gamers Across Platforms
Diversity Is The Name Of The Game

Karol Severin

June 2017

xbox

Facebook

Playstation

The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences...

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Voice Control
Market Strategy for the Next Major Hardware Paradigm

Zach Fuller

May 2017

Apple

Marketing

Amazon

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become...

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Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Zach Fuller

May 2017

Amazon

Facebook

viacom

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects...

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Canada Video Market
Strong Pay-TV Market Creates A Big Appetite For Video

Tim Mulligan

April 2017

streaming subscriptions

Netflix

Amazon Prime

With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the 20.3% of the population who are now Subscription Video On Demand...

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Streaming Music Growth
How The S-Curve Will Determine Growth

Mark Mulligan

April 2017

Consumer Behaviour

Streaming

Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the...

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The Emergence Of The Always On Gamer
Profiling Console Owners

Karol Severin

March 2017

Apple

google

Apple TV

The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console...

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Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are...

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The Experience Economy
The Value Shift In Media Assets

Zach Fuller

March 2017

Streaming

Apple

Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in...

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Paid Versus Free
Monetisation In The Post-Sales World

Zach Fuller

February 2017

Apple

Apple

Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video,...

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Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

February 2017

Spotify

YouTube

Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because...

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Fake News 2017
Social Media’s Coming of Age

Zach Fuller

January 2017

Facebook

social media

new media

By reaching the apex of cultural ubiquity, social media is being forced to answer questions it never imagined it would need to. Zuckerberg, Dorsey and Co.’s original missions could not have comprehended...

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Facebook The Media Company
If It Looks Like A Duck

Mark Mulligan

December 2016

Paid Content

Facebook

content strategy

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which...

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Instagram User Profile
Edging Towards Mainstream

Zach Fuller

November 2016

Facebook

Mobile messaging

Instagram

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual...

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Short Form Video Growth
The Rise Of Social Video

Tim Mulligan

November 2015

YouTube

Online video

Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms...

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Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Mark Mulligan

July 2015

YouTube

Online video

Facebook

Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers have yet managed to...

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