Facebook Reports from MIDiA Research

Tencent Tech Investment
Pursuing Aggressive Growth in the West

Alistair Taylor

May 2018

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other...

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

Cover image for Tencent Has Outgrown China

Alistair Taylor

April 2018

Streaming

Spotify

Amazon

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global company....

Profiling Chinese and Indian Gamers

Karol Severin

April 2018

Spotify

YouTube

Saavn

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable...

Voice Control Devices
Early Audience Behaviours and Adoption

Zach Fuller

March 2018

Consumer Behaviour

Apple

Spotify

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware paradigm....

Discovery and Measurement
Challenges For Content Producers In The SVOD Era

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Tim Mulligan

March 2018

Streaming

Apple

Amazon

Streaming video consumption continues to accelerate, still adding users in more mature markets and expanding at pace in emerging markets. Though the mix of value propositions and business models is diverse,...

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

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Mark Mulligan

February 2018

Innovation

Streaming

Apple

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full presentation...

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

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Tim Mulligan

February 2018

Facebook

twitter

snapchat

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company”...

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

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Mark Mulligan

February 2018

YouTube

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing...

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

The Sports Rights Bubble
Reaching The Tipping Point

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Tim Mulligan

January 2018

UK

australia

Video

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

MIDiA Research Predictions 2018
Post-Peak Economics

Cover image for MIDiA Research Predictions 2018

Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

December 2017

Apple

Spotify

Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time...

The Digital News Consumer

Zach Fuller

October 2017

YouTube

Facebook

buzzfeed

As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact with news content stands...

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Tim Mulligan

October 2017

US

UK

australia

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement...

The Emerging Video Content Bubble

Tim Mulligan

September 2017

Apple

YouTube

Amazon

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks...

Quarterly Digital Content Trends
Q2 2017

Cover image for Quarterly Digital Content Trends

Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

August 2017

Streaming

US

UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows...

YouTube Q2 2017
Quietly Bigger And Better Than Ever

Tim Mulligan

July 2017

Video

YouTube

The announcement in June 2017 that YouTube had 1.5 billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands...

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

July 2017

Streaming

US

UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot....

Paid News
Legacy Titles and New Media Compete For Share Of Digital Voice

Zach Fuller

June 2017

Apple

Amazon

google

In an economy based on attention, the monetisation of news in 2017 balances declining advertising revenues against a push towards building subscribers. Emerging business models and shifts in consumer behaviour...

Reports: Facebook