Reports: Comcast

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COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

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Alistair Taylor

April 2020

Subscriptions

US

UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

COVID-19
The Self-Isolation Entertainment Boom

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Mark Mulligan

April 2020

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

Building Show Fandom in the Streaming Era

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Tim Mulligan

February 2020

Apple

Spotify

Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

AVOD Players Case Study
Media Prima Berhad and Cinedigm

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Amanda Stears

December 2019

Video

YouTube

roku

Introduction Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional...

Sports Rights
Measuring the ROI for Streaming

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Alistair Taylor

October 2019

Subscriptions

Video

Amazon

Measuring streaming sports audience engagement is paramount when determining which rights mix consumers are actually willing to pay for. Netflix has shown that in a saturated market, retaining consumer...

US Streaming Video
How Ad Supported Will Reshape the Market

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Tim Mulligan

October 2019

Streaming

Apple

YouTube

In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing competition for consumers’...

The Playlist Revolution
Streaming’s Battleground

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Zach Fuller

September 2019

Streaming Music

Apple

Spotify

Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire sector. While playlists...

Consumer Ad Receptiveness
Apathy, Evasion and Engagement

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Mark Mulligan

September 2019

Spotify

Marketing

Amazon

On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be losing audience share...

The Global Music Publishing Market
Streaming Shifts the Conversation

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Zach Fuller

August 2019

Apple

Spotify

Spotify

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across...

Direct to Consumer
Video’s Big Bang Moment

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Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

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Tim Mulligan

April 2019

US

YouTube

Streaming Video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

Streaming Video Consumer Trends Q4 2018
Reaching The Post-Peak Attention Economy

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Alistair Taylor

February 2019

Apple

YouTube

Netflix

With streaming video subscriptions surpassing that of pay-TV in Q1 2018, traditional linear providers are under growing pressure to better understand consumer consumption habits. Pay-TV failed to entice...

US Cord Cutting Q3 2018
SVOD Users the Driving Force

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Tim Mulligan

December 2018

US

YouTube

Streaming Video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually...

Managing Fandom
Competing For Audience Attention Across Content Formats

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Georgia Meyer

November 2018

digital natives

Netflix

hulu

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video...

Streaming Media Consumption
Video Leads The Way

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Zach Fuller

October 2018

Subscriptions

Streaming

Apple

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

The Emerging Video Content Bubble

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Tim Mulligan

September 2017

Apple

YouTube

Amazon

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks...

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