Audio Reports from MIDiA Research

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

20,000 foot view: Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that...

Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video

audio

audience insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Podcast monetisation and remuneration
Balancing creator and platform needs

Cover image for Podcast monetisation and remuneration

Report by Annie Langston

22 Aug 2022

£3,000.00 excl. VAT

advertising

platform subscriptions

creator subscriptions

20,000 foot view: Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the...

Audio creators
The new creative frontier

Report by Annie Langston

27 Jul 2022

£3,000.00 excl. VAT

audio creators

Podcasts

podcast creators

20,000 foot view: While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance...

Audio audiences
Millennial listeners and the radio transition

Report by Annie Langston

29 Jun 2022

£3,000.00 excl. VAT

audio

20,000 foot view: As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Audio consumption
The entertainment aficionado opportunity

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

audience insight

20,000 foot view: Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating...

Audio ad opportunity
Niche targeting unlocks attention

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

marketing strategy

advertising

20,000 foot view: Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning...

Audio audiences
Steady change

Report by Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

£3,000.00 excl. VAT

Creaudio

audio audiences

audio consumers

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

Podcast audiences
Competing for attention

Report by Mark Mulligan

20 May 2021

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with...

Radio is Switched On Again
Strategies for 2020 and Beyond

Cover image for Radio is Switched On Again

Report by Keith Jopling and Mark Mulligan

15 May 2020

Music

audio

Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away from the broadcast format...

Spotify Podcast Strategy
Strong Start, Long Way to Go

Cover image for Spotify Podcast Strategy

Report by Mark Mulligan

28 Nov 2019

£3,000.00 excl. VAT

Spotify

Podcasts

podcast market

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though...

State of the Podcast Nation

Report by Mark Mulligan

23 Jul 2019

£3,000.00 excl. VAT

Podcasts

podcast

podcast market

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy...

Reports: Audio