Reports: app store

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Games discovery and conversion
Navigating between generations in the 2020s

Karol Severin

September 2021

Spotify

YouTube

digital natives

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels...

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Tech Major Market Shares 2019
Amazon Powers Ahead

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

April 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social....

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State Of Freemium Games Q1 2017
A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts

Karol Severin

April 2017

Apple

Freemium

google play

The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall charts, as well as gaming charts...

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App Store Economics
Games Still Dominate But Charts Now Only Tell Part Of The Story

Karol Severin

June 2016

app store

app economy

app charts

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Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin and Martyn Davies

April 2015

Apple

discovery

google

Discovery is accentuating the app economy divide.  Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors,...

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