Reports: Activision

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Tipping point
How in-game spending will eat the games world

Karol Severin

February 2023

steam

Ubisoft

FIFA

Though parts of the games industry still stigmatize in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic...

From marketing to monetisation
The games video opportunity for games companies

Cover image for From marketing to monetisation

Karol Severin

February 2022

YouTube

Twitch

facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content...

Games worlds
Assessing audience reach, value and relevance

Karol Severin

November 2021

Apple

Games

gta

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities. The...

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

Cover image for Profiling Esports Viewers

Karol Severin

August 2020

Consumer Behaviour

Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream...

Sports Consumption
Measuring COVID-19’s Impact

Alistair Taylor

July 2020

Apple

Video

discovery

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting...

COVID-19
Entertainment and Leisure Industry Impact Assessment

Mark Mulligan

March 2020

Apple

Spotify

artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors...

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

Karol Severin

February 2018

Netflix

Amazon Prime Video

Activision

Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers...

Mapping Daily Active Gamers Across Platforms
Diversity Is The Name Of The Game

Cover image for Mapping Daily Active Gamers Across Platforms

Karol Severin

June 2017

xbox

Facebook

Playstation

The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences...