Music & Gaming A new way to play

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom, not simply relying on consumption. Artists need new ways to connect and transact more productively with their immediate fan bases. In the ‘old days’ buying music (CD, cassette, vinyl) was monetizing...

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