Case Studies Media & Marketing

'Unholy' goes viral Social media marketing campaigns need audience support

Case study by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

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Music marketing has thrived in the world of TikTok, but it is about much more than just generating awareness now. Sam Smith and Kim Petras’ recent release, ‘Unholy’, illustrates a successful execution...

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Social media marketing is becoming its own cultural moment