Case Studies Social

'Unholy' goes viral Social media marketing campaigns need audience support

Hanna Kahlert and Ashleigh Millar
Cover image for 'Unholy' goes viral

Case Study

PDF Synopsis
Music marketing has thrived in the world of TikTok, but it is about much more than just generating awareness now. Sam Smith and Kim Petras’ recent release, ‘Unholy’, illustrates a successful execution...

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