Case Studies Music

How Charli XCX leveraged the hyperpop scene into a global movement

Mark Mulligan and Tatiana Cirisano
Cover image for How Charli XCX leveraged the hyperpop scene into a global movement

Case Study

PDF Synopsis
Hyperpop music emerged in the 2010s, led by producer A.G. Cook, his record label PC Music, and its particular style of exaggerated, self-referential pop. From the start, though, hyperpop was always more...

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