Case Studies Social

'BBL Drizzy’ The eye of the storm for generative music AI

Case study by Hanna Kahlert and Tatiana Cirisano
Cover image for 'BBL Drizzy’

Case Study

Report Synopsis
No artist has been entwined with the music industry’s generative AI reckoning quite like Drake. His voice was deepfaked in ‘Heart On My Sleeve’ in April 2023; then, almost exactly a year later, he...

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