Case Studies Music

A tale of two album releases Gunna and The Weeknd

Mark Mulligan and Tatiana Cirisano
Cover image for A tale of two album releases

Case Study

PDF Synopsis
In the on-demand streaming era, music consumption is increasingly fragmented. Consumers are spreading out their listening across varying artists and songs, and personalised recommendations algorithms are...

MIDiA clients

Login here to view this case study.

Get access to this case study

New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.