Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Traditional Pay-TV Squeezes More Revenue Out of a Declining Asset

Tim Mulligan

10 Jan 2018

ESPN+

NFL

Pay TV

ESPN’s announcement last week about the latest Nielsen ratings showing that this season’s NFL coverage had seen viewing figures decline 9.7 from the 2016 season was startling enough. The follow up...

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The Sports Bubble and What It Means For TV

Tim Mulligan

4 Jan 2018

Pay TV

Sports

Sports

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are...

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The Sports Rights Bubble
Reaching The Tipping Point

Tim Mulligan

January 2018

UK

australia

Video

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are...

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The Top TV Shows Of 2017

Tim Mulligan

20 Dec 2017

Broadchurch

game of thrones

Netflix

For the past 15 months MIDiA Research has been tracking every quarter more than 60 leading TV shows across the US, UK, Canada and Australia. With the fragmentation of TV audiences and the rise of streaming...

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The Top TV Shows Of 2017
Netflix Steals A March

Tim Mulligan

December 2017

Streaming

US

UK

With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present...

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Three Reasons Why The Disney-Fox Deal Matters

Tim Mulligan

14 Dec 2017

Video

Sports

Media and Marketing

Disney’s $52.4 billion acquisition of 21st Century Fox’s entertainment assets is now confirmed. With Fox debt factored in, the total transaction cost rises to $66.1 billion. See my post yesterday for...

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Why Fox Has Given Comcast The Cold Shoulder And Why Disney Is Now The Preferred Option

Tim Mulligan

13 Dec 2017

Video

Music

The end of 2017 is shaping up to be a pivotal time for the video landscape in the US. Tomorrow, the Federal Communication Commission (FCC) will vote on whether or not to remove the common carrier designation...

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What The End Of The Net Neutrality Could Mean For Streaming Businesses

Tim Mulligan

8 Dec 2017

AT & T

FCC

net neutrality

On December 14th the US Federal Communications Commission (FCC) will vote on whether or not to end the regulation around net neutrality. New FCC Chairman Ajit Pai believes that net neutrality issues are...

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MIDiA Research Predictions 2018
Post-Peak Economics

Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

December 2017

Apple

Spotify

Amazon

  In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time...

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Slush 2017 – All To Play For

Tim Mulligan

1 Dec 2017

Eco Wave Power

finland

Generation Investment Management

In case you haven’t heard, this week, mainland Europe’s northernmost capital Helsinki is ground zero for tech and media. It all kicked off on Tuesday November 28 with the two-day Slush Music 2017;...

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With interest in Fox’s video content business, is 2017 the beginning of the end for traditional TV and film companies?

Tim Mulligan

21 Nov 2017

21st Century Fox

Comcast

Fox

Last Friday, media stocks in the US rose on the back of news that 21st Century Fox had been approached by Comcast, Walt Disney Co, Sony and Verizon over the possible sale of its film and international...

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YouTube State Of The Nation

Tim Mulligan

November 2017

YouTube

YouTube

Amazon

As the TV viewing experience becomes increasingly YouTube continues to expand as the world’s default video destination, with a 46% increase in year-on-year views for the top 100 YouTube channels. This...

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Has The SVOD Killer Arrived?

Tim Mulligan

14 Nov 2017

hulu

Online video

Philo

In 2014 ESPN had 95 million subscribers and its $10.8 billion in revenues accounted for 25.7% of Walt Disney Co’s $40.2 billion revenue. In 2015, ESPN lost three million subscribers and this 3% decline...

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Despicable Me 3 and Hollywood’s Shift Towards International Film Franchises

Tim Mulligan

10 Nov 2017

despicable me 3

film revenues

international box office

The forthcoming digital release of Despicable Me 3, timed to coincide with the Thanksgiving holiday is a reminder of the tectonic plates currently underway in the movie industry. Long used to a US-centric...

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Brand Awareness Is The Other Side Of Fandom

Tim Mulligan

7 Nov 2017

game of thrones

HBO

Online video

One of the many metrics we track in our new trends and insights offering, Video Trends by MIDiA , is the level of awareness audiences have of a TV show in a market. TV show awareness among consumers is...

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TV Fandom And The Power Of Social Apps

Tim Mulligan

1 Nov 2017

Facebook

Instagram

Online video

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a...

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Game of Thrones Is Not The Most Popular TV Show

Tim Mulligan

27 Oct 2017

cbs

game of thrones

HBO

The TV industry is currently undergoing a period of disruption as profound as what the music industry experienced in the first decade of this millennium, and it has all been led by the streaming revolution....

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Is YouTube The Digital Successor To Free-To-View TV?

Tim Mulligan

24 Oct 2017

demi Lovato

Streaming

tv

On October 17th, YouTube made another significant step towards supplanting the TV industry with the free-to-view ad-supported release of a YouTube original documentary on music artist Demi Lovato, entitled...

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Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Tim Mulligan

October 2017

US

UK

australia

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement...

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Pay-TV Cord-cutting Versus Savvy SVOD Switchers

Tim Mulligan

16 Oct 2017

Content Budgets

Online video

Pay TV

The news last Thursday about AT&T’s 390,000 pay-TV subscriber losses in the third quarter of 2017 are a salient reminder of the winds of change currently sweeping through the traditional video industry....

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