Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

The Are 4.8 Billion Mobile Messenger App Users

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Mark Mulligan

3 Dec 2015

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet and now number 4.8 billion cumulative monthly active users. For context, the global...

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MIDiA Chart Of The Week: Music Discovery

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Mark Mulligan

30 Nov 2015

Chart Of The Week

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views...

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MIDiA Data Point Of The Day: US Video Users

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Mark Mulligan

27 Nov 2015

Data Point Of The Day

There are 169 million online video users in the US. Online video use has now become a mainstream US consumer activity over half of the US population now watching online. Broadband connectivty, technology...

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Yonder And The Next 100 Million

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Mark Mulligan

25 Nov 2015

Beyond Oblivion

Yonder’s partnershipwith Celcom Axciata in Malayisa is a deal that you might have missed . But you should pay attention because it points to the huge emerging market opportunity for music that is largely...

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Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

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Mark Mulligan

November 2015

Subscriptions

Streaming

music bundles

In a few short years telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured,...

MIDiA Chart Of The Week: How Music Measures Up Against Video

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Mark Mulligan

23 Nov 2015

Chart Of The Week

Music streaming

The music industry has long been viewed as a canary in the mine for how media industries transition into the digital era. In many respects that role has now been outlived. Book publishers quickly realised...

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MIDiA Data Point Of The Day: Video Subscribers

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Mark Mulligan

18 Nov 2015

Data Point Of The Day

Online video appeals equally across the gender divide and this is reflected in the percentage of female subscribers to video services. This contrast s sharply with music subscriptions where the majority...

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Consumer Spending On Digital Music Fell In 2014 [Yes You Read That Right]

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Mark Mulligan

17 Nov 2015

Spending money on recorded music has become a lifestyle choice, an honesty box for the conscientious consumer. No one really needs to pay for music anymore. That much is familiar to most, but what is new...

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MIDiA Chart Of The Week: Mobile App Buyers

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Mark Mulligan

16 Nov 2015

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

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Quick Take: Apple Music Comes To Android

Mark Mulligan

11 Nov 2015

As long anticipated Apple has launched the Android edition of Apple Music. I t is a non-typical move for Apple but not one without precedent, not least of which the Windows edition of iTunes which was...

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MIDiA Chart Of The Week: Facebook Video

Mark Mulligan

9 Nov 2015

Chart Of The Week

Media and Marketing

The total number of videos viewed by Facebook users was 8billion a day as ofNovember 4th2015, up from 4billion in April of this year. Facebook does indeed have momentum, a momentum that will become self-perpetuating,...

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MIDiA Data Point Of The Day: Facebook Video

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Mark Mulligan

6 Nov 2015

Data Point Of The Day

31% of US adultswatch Facebook Video weekly. Facebook's decision to prioritize video in user's newfeeds and initate a three second autoplay default setting for native videos has led to a quardupling of...

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MIDiA Data Point Of The Day: Shazam

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Mark Mulligan

4 Nov 2015

Data Point Of The Day

Shazam has become part of the digital music marketplace furniture but is seeking out a new business model now as there's no money in the affiliate sales model for streams, not that there was ever that...

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Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Mark Mulligan

3 Nov 2015

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand...

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MIDiA Chart Of The Week: Listening Habits Of Streaming Music Consumers

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Mark Mulligan

2 Nov 2015

Chart Of The Week

Although the relatively early stage of development of the streaming market means that most listening habits are not yet being changed, there are fundamental shifts emerging among streamers and subscribers...

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Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

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Karol Severin and Mark Mulligan

October 2015

apps

mobile apps

mobile

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following websites and social...

MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

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Mark Mulligan

29 Oct 2015

Data Point Of The Day

digital natives

43% of US 16-24 year olds watch TV shows on phones and tablets. 16-24 year olds are the first generation to engage in multi-screen viewing. TV viewing viewing for the Digital Native is as much about convenience...

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MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

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Mark Mulligan

27 Oct 2015

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s...

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Will Adele Be The Last Hurrah Of The Album Era?

Mark Mulligan

23 Oct 2015

The much anticipated Adele album ‘25’ will go on sale on November 20th and its lead single ‘Hello’ hit the airwaves and Vevo today , with Adele doing an impressive number of near-simultaneous radio...

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MIDiA Data Point Of The Day: App Buyers

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Mark Mulligan

23 Oct 2015

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers...

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