Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Cover image for State Of The YouTube Music Economy

Mark Mulligan

July 2016

Streaming

Streaming Music

YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of...

SupaPass Joins The Artist Subscription Fray

Mark Mulligan

8 Jul 2016

artist subscriptions

Back in 2009, when I was at Forrester Research, I laid out the vision for the future of the album , an interactive artist subscription app that contained audio, video, exclusive content, social, lyrics,...

min read

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Cover image for Brexit Implications

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

June 2016

Streaming Music

UK

Streaming video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

Yonder Music Unlocks The Emerging Market Opportunity

Cover image for Yonder Music Unlocks The Emerging Market Opportunity

Mark Mulligan

27 Jun 2016

Beyond Oblivion

One of the high profile digital music casualties of recent years was the failed ‘next generation’ service provider Beyond Oblivion. There were numerous factors behind Beyond Oblivion’s failure but...

min read

Quick Take: Brexit And The UK Media And Tech Sectors

Mark Mulligan

24 Jun 2016

media companies

The UK referendum on membership of the European Union has resulted in a vote to leave. There could be countless implications for the UK media and tech sectors but smaller companies such as independent...

min read

Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Mark Mulligan

20 Jun 2016

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually...

min read

Chart Of The Week: Over Half Of App Users Enable Push Notifications

Cover image for Chart Of The Week: Over Half Of App Users Enable Push Notifications

Mark Mulligan

16 Jun 2016

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications,...

min read

Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Cover image for Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again,...

min read

Free Report - Cross Border Listening: Borderless Hits And Curated Playlists

Cover image for Free Report - Cross Border Listening: Borderless Hits And Curated Playlists

Mark Mulligan

7 Jun 2016

On Fridayat Midem we launched our new report ‘Cross Border Listening: Borderless Hits And Curated Playlists’. MIDiA produced this report in conjunction with Midem for the 50th anniversary event and...

min read

Chart Of The Week: Online Video Subscriber Penetration By Age

Cover image for Chart Of The Week: Online Video Subscriber Penetration By Age

Mark Mulligan

2 Jun 2016

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground...

min read

Guvera's IPO Raises More Questions Than It Answers

Mark Mulligan

1 Jun 2016

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On...

min read

Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

Cover image for Decoding The Live Event Consumer

Mark Mulligan

May 2016

live music

concert goers

gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of...

Cross Border Listening
Borderless Hits And Curated Playlists

Cover image for Cross Border Listening

Mark Mulligan

May 2016

Streaming

Streaming Music

curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade...

The 2 Spotify Charts You Need To See

Cover image for The 2 Spotify Charts You Need To See

Mark Mulligan

25 May 2016

Music streaming

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming....

min read

The Digital Music Week In Review 20 5 16

Mark Mulligan

20 May 2016

This is first in a semi-regular round up of what’s caught our eye in digital music over the last week: Facebook’s Slideshow could kill off Flipagram but I wouldn’t be so so worried if I was Musical.ly,...

min read

Chart Of The Week: Music Aficionados

Cover image for Chart Of The Week: Music Aficionados

Mark Mulligan

16 May 2016

Chart Of The Week

consumer segmentation

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the...

min read

Chart Of The Week: Mobile App Discovery

Cover image for Chart Of The Week: Mobile App Discovery

Mark Mulligan

10 May 2016

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the...

min read

$500 Million Muscial.ly Shines Harsh Light On Music Licensing Strategy

Mark Mulligan

9 May 2016

Readers of the Music Industry Blog ma y remember a post I wrote there a few months ago on music messenger apps and the 15 second song. We will be writing a MIDiA report on music messaging apps over the...

min read

Chart Of The Week: Video P2P

Cover image for Chart Of The Week: Video P2P

Mark Mulligan

2 May 2016

Chart Of The Week

It has long been well understood that what is popular on TV is popular on P2P. The list of the top 10 most downloaded TV shows in 2015 thus holds few surprises. All of these shows are either available...

min read

After The Album
How Playlists Are Re-Defining Music Consumption

Cover image for After The Album

Mark Mulligan

April 2016

Subscriptions

Streaming

Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services...

‹
1
2
...
29
30
31
32
33
34
35
36
37
38
›

Showing 621 to 640 of 755 results.