Mark Mulligan

The Are 4.8 Billion Mobile Messenger App Users

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Blog post by Mark Mulligan
In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet and now number 4.8 billion cumulative monthly active users.  For context, the global…
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MIDiA Chart Of The Week: Music Discovery

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Blog post by Mark Mulligan
When YouTube first starting rising to prominence streaming music was still in its infancy.  Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube…
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MIDiA Data Point Of The Day: US Video Users

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Blog post by Mark Mulligan
There are 169 million online video users in the US. Online video use has now become a mainstream US consumer activity over half of the US population now watching online. Broadband connectivty, technology…
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Yonder And The Next 100 Million

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Blog post by Mark Mulligan
Yonder’s partnership with Celcom Axciata in Malayisa is a deal that you might have missed .  But you should pay attention because it points to the huge emerging market opportunity for music that is…
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MIDiA Chart Of The Week: Mobile App Buyers

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Blog post by Mark Mulligan
78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their…
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Quick Take: Apple Music Comes To Android

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Blog post by Mark Mulligan
As long anticipated Apple has launched the Android edition of Apple Music.  I t is a non-typical move for Apple but not one without precedent, not least of which the Windows edition of iTunes which was…
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MIDiA Chart Of The Week: Facebook Video

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Blog post by Mark Mulligan
The total number of videos viewed by Facebook users was 8 billion a day as of  November 4th 2015, up from 4 billion in April of this year. Facebook does indeed have momentum, a momentum that will…
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MIDiA Data Point Of The Day: Facebook Video

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Blog post by Mark Mulligan
31% of US adults watch Facebook Video weekly. Facebook's decision to prioritize  video  in user's newfeeds and initate a three second autoplay default setting for native videos has led to a quardupling…
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MIDiA Data Point Of The Day: Shazam

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Blog post by Mark Mulligan
Shazam has become part of the digital music marketplace furniture but is seeking out a new business model now as there's no money in the affiliate sales model for streams, not that there was ever that…
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