Beer Buddy
Beer Buddy | The case for social app simplicity
Beer Buddy
Hanna Kahlert
Hanna is one of our expert analysts, helping drive MIDiA’s research into the future of digital entertainment. Her key areas of interest are cross-entertainment audience behaviour, the creator economy, and social platforms.
Lockdown & Dragons: Fantasy proves the fandom effect
With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on...
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When women don’t make music: The sunset of Indian Folk
MIDiA recently released a study on the experiences of women in the music industry ( free to download here ), discussing both the broad-level challenges they face – but also pointing to the positives,...
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BE THE CHANGE - Women Making Music
The second iteration of this project is available to download here . Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401...
Digital consumption habits
How tomorrow’s audiences will reshape entertainment
Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime...
What does the NFT hype mean for artists?
Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth...
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Women making music: The COVID impact
The last 12 months have been marked mostly by the coronavirus pandemic, which has pushed much of life to the digital world. 70% of independent artists overall spent much of the time over lockdowns creating...
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Fans come first in the attention recession
As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply...
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2020 in review
Lockdown legacy impacts on entertainment
Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic circumstances...
Clubhouse and the next evolution of audio
Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown...
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Taylor Swift and the changing tide of artist power
In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership....
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UMG licensing deal solidifies TikTok’s lead in social media innovation
In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music...
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To the moon: The GameStop stock story reveals a dynamic shift in consumption culture
“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to...
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Women making music
Even taking into account the impact of the pandemic, it has never been a better time for independent creators in the music business. The various 2020 lockdowns may have prevented artists from earning vital...
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Streaming is killing culture? Tell that to the Sea Shanty
Being a music artist is no easy feat these days. Labels are struggling to cut through the clutter of content proliferation, pushing artists to shorten songs, forgo the album, and prioritise playlist placements...
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Is this the beginning of the end for Instagram?
It has been a rocky month for social media – and a not-so-promising beginning to a new year. Years of debate have raged over the role of platforms like Facebook and Twitter in the content they host,...
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Cyberpunk 2077 and Star Wars: The role of imperfection in the fandom formula
The much-anticipated Cyberpunk 2077 was released last month on December 10th, as both the most expensive game ever made and with one of the most high-profile acting casts. Following the studio’s highly-successful...
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The live versus streaming demographic paradox
As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the...
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Facebook faces anti-trust lawsuits, sounding a warning to big tech
Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s...
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Cultural Trends in 2021
Navigating a New Normal
Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics at...