Hanna Kahlert | MIDiA Research

Cyberpunk 2077 and Star Wars: The role of imperfection in the fandom formula

Hanna Kahlert

13 Jan 2021

The much-anticipated Cyberpunk 2077 was released last month on December 10th, as both the most expensive game ever made and with one of the most high-profile acting casts. Following the studio’s highly-successful...

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The live versus streaming demographic paradox

Hanna Kahlert

5 Jan 2021

artists

demographic

insight

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the...

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Facebook faces anti-trust lawsuits, sounding a warning to big tech

Hanna Kahlert

16 Dec 2020

ads

data

Facebook

Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s...

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Cultural Trends in 2021
Navigating a New Normal

Hanna Kahlert

December 2020

Apple

Spotify

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics at...

Cultural moments of audio, from Amazon and Wondery to Spotify Wrapped

Hanna Kahlert

7 Dec 2020

As MIDiA has discussed often in the past , we are moving from a music-only audio space to one of broader audio. Driving this are podcasts, which have become the primary new format drawing upon latent demand...

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Netflix brings chess back to the mainstream with Queen’s Gambit power move

Hanna Kahlert

30 Nov 2020

Media and Marketing

When Netflix aired its chess-themed TV series The Queen’s Gambit on October 23rd, the choice of topic seemed a quizzically niche one. Chess has not seen mainstream enthusiasm since Cold-War-era face-offs...

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Social media propositions are competing by homogenising?

Hanna Kahlert

24 Nov 2020

Media and Marketing

‘Tis the season for new social media layouts, it seems. Recently, Instagram has introduced a new layout featuring a combined Reels/Stories tab and a shopping tab; Twitter has rolled out its own form...

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2021 Predictions
The Year of the Immersive Web

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

Spotify

discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Key...

Virtual Reality: The flying cars of the 21st century

Hanna Kahlert

16 Nov 2020

Virtual reality – or “VR” – has been described as a potentially media transforming technology for years now . Desperate trend seekers have long harked its “potential”, certain that this little-understood,...

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Post-Pandemic Programming Webinar Presentation

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

November 2020

Free Report

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...

Among Us: What brands can learn from gamer communities

Hanna Kahlert

2 Nov 2020

Last Tuesday, 27 October, a new record was set for the third-largest games stream in Twitch history , with an audience of between 300,000 and 400,000 over three and a half hours. It was not driven by a...

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Quibi’s failure is a warning to those who do not seek to understand audiences

Hanna Kahlert

27 Oct 2020

Quibi launched six months ago, grabbing onto the coattails of short-form content and announcing it would bring “big stories” in “small bites”. Studio executives were curious to see if, indeed,...

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Live streaming and the role of music artist empowerment in the digital era

Hanna Kahlert

19 Oct 2020

Music Streaming

live streaming

coronavirus

As the coronavirus lockdowns have forced venues to close and people indoors, artists have been unevenly impacted across the music industry. While many bigger studios were forced to cease operations, and...

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From blockbuster-breaker to niche premium experience – cinema gets a makeover

Hanna Kahlert

12 Oct 2020

cinema

Video

Cultural Trends

Lockdown has been catastrophic for live entertainment, forcing the closure of venues from movie theatres to concert halls to local music stages. This has forced creators and venues alike to adapt their...

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Developers versus distributors: The App and Play Stores see challenge on the horizon

Hanna Kahlert

7 Oct 2020

Apple

google

app store

Six months ago, Apple’s App Store and Google’s Play Store were the unquestioned gateways between app developers and consumer devices. Today, the unshakeable foundations of the fortress walls are, well,...

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Big tech is on the spot as the lines between commercial and political begin to blur

Hanna Kahlert

28 Sep 2020

Media and Marketing

Two months ago, on July 30th, the CEOs of Apple, Google, Facebook and Amazon testified before US congress in a hearing largely focusing on the implications of antitrust law in their business operations....

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Oracle and Walmart re-emerge to take on the future of a US TikTok

Hanna Kahlert

22 Sep 2020

Mobile content

Online video

TikTok

Since the announced US ban of ByteDance and WeChat in August, the future of the widely popular short-form social video app TikTok has been murky and vaguely chaotic. Two weeks ago, Microsoft and Walmart...

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Zombies and vaporwave: Consumer vibes in 2020

Hanna Kahlert

12 Sep 2020

Vapourware

synth wave

lofi

News has become culturally vital in 2020. In a year of global health, social and economic disruption, it now possesses a relevant edge to compete vigorously for consumer attention in a saturated content...

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Post-Pandemic Programming
Surviving and Thriving in the Recession

Cover image for Post-Pandemic Programming

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

September 2020

Apple

live

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies....

Clash of brands: Should Microsoft and Walmart purchase US TikTok?

Hanna Kahlert

7 Sep 2020

In the wake of US President Trump’s announced impending ban on TikTok parent company ByteDance, the future of the app – and its 100 million US active users – has been the subject of high-stakes speculation....

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