OpenAI's Sora
From hype to pragmatism
OpenAI's Sora
Ben Woods
Ben is one of MIDiA's video analysts. His focus spans social video, media fusion trends, video streaming services, merchandising and live sport.
Hardware’s AI moment will help video creators do more with less
It has been a tumultuous time for hardware companies working in video creation. Revenues have been impacted by two forces: a tough macroeconomic climate and industrial action. High inflation has knocked...
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The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity
Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...
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Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video
AI-generated content is a polarising topic. Some view AI video generation as a vital tool for bringing creativity and communication to the masses. Others believe it to be a solution in search of a problem....
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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence
Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In...
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AI is promising a video creation revolution: Are you ready for the upside?
Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning...
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MIDiA Research 2024-2031 global subscription video forecasts
MIDiA’s global subscription video forecasts captures a broad view of the market. With limited video subscriber growth remaining in the West, revenue growth will be fuelled by price rises and increased...
Why social video platforms should worry about their creators in the squeezed middle
The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared...
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Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora
When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate...
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Chasing the zeitgeist: why speed trumps creativity in social video marketing
TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely...
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Why acquiring Paramount would transform Sony’s cross-entertainment future
When rumours began circulating of a Paramount sale, TV streaming was already entering a new phase. The industry’s biggest beasts have been locked in an all-out war for subscribers, spending and borrowing...
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AI video generators have underestimated the appeal of being a suffering artist
Given the tussle for technological dominance between Asia and the West, it is unsurprising that China has launched a competitor to OpenAI’s Sora . Unveiled at the ZGC Forum in Beijing on Saturday (April...
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Video Creators: Tell us how you create for a chance to win $500
MIDiA is building a new research stream focused on video creators and the tools they use to create. We are striving to understand the unique workflows and creative processes that underpin the art of making...
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How will AI change the video creator tools’ value chain?
When it comes to selling software and hardware, the creatoreconomy resembles other types of hobby. Take sports: there are plenty of cheapfootballs and tennis rackets out there for consumers who want to...
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Ideas are king in the land of AI video creation
Those with doubts about the impact of AI on video creation should watch Air Head . The surrealist short film about a man with a balloon for a head was pieced together using OpenAI’s Sora , the text-to-video...
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Virtual influencers
The opportunity for brands and creative agencies
Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation...
The Clueless
Accelerating virtual influencer growth
Why Prime Video's Mr Beast gamble can fuel Amazon's advertising business
Amazon Prime Video has embarked on a big bet that could reshape the relationship between streaming TV and content creators. Long rumoured, the deal between YouTube superstar Mr Beast and Prime Video was...
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The AI revolution sweeping video creator tools
Streamlining the content creation process has become a key battleground for social video platforms. They are banking on AI shouldering most of the menial tasks associated with publishing a video, freeing...
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Are Prime Gaming subscriptions the drug that Twitch cannot live without?
Twitch chief executive Dan Clancy has been quick to reshape the livestreaming platform since taking charge just shy of a year ago. Clancy has cooled competition with YouTube and Kick and taken the wind...
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