The World's most influential media companies turn to MIDiA for data and insights on consumer behavior.
BBC, March 2025
As music streaming subscriptions stall, are price rises inevitable?
Almost half the population, 32.4 million people, has now signed up to apps like Spotify and Apple Music, according to music industry analysts MIDiA Research.
Financial Times, March 2025
The next phase of the streaming wars
By 2031, Midia Research forecasts music streamers will be able to push through three more broad rounds of price increases, while also introducing new...
BBC, March 2025
Split Fiction: Josef Fares says video games studios should 'stick to vision'
A report from analytics company Midia Research found that couch co-op was especially popular among people aged 16 to 24. It surveyed 9,000 gamers worldwide, and said roughly 40% of respondents in the age range reported it was their preferred way to play.
Financial Times, March 2025
Spotify says it paid $10bn in royalties last year amid artist criticism
Mark Mulligan, analyst at Midia Research, said: “For the majority of artists, it doesn’t matter what the economics are, there is just so much music being listened to, it all gets divided into really small bits.”
Financial Times, February 2025
Spotify to launch new premium service aimed at music ‘superfans’
But Midia Research offered a more sceptical view. “You could make a case that a superfan tier is disruptive innovation, but that will depend upon whether it really pushes the boundaries of what streaming is,” analyst Mark Mulligan wrote. “Otherwise, it may only be as ‘disruptive’ as mobile carriers having premium plans for higher-spending consumers.”
Music Ally, January 2025
Music's creator economy: 'Look at data that helps you understand your audience'
Earlier in the day, cultural trends analyst Hanna Kahlert, of MIDiA Research, shared data and findings from a recent Midia survey into creator ...
Music Connection, January 2025
Splice & MIDiA Research unveil "Sounds of 2025" - Music Connection Magazine
... Mulligan, Managing Director and Music Analyst, MIDiA Research. “The sounds that producers use to create today give us a window not only into the ...
Forbes, January 2025
As Indie Artists Rise, Music Stars Knowledge Share Industry Success - Forbes
Independent musicians are on the rise taking more than half of the global recorded music market in 2023, according to MIDiA Research, but the trend is ...
New York Times, December 2024
How Juice WRLD Arrived in Fortnite
Midia Research, which studies the business behind media and tech, said overall revenues from in-game spending are expected to grow from $126 billion in 2023 to $177 billion by 2030 — and artists and record companies are primed to capture as much of that as they can. The Interscope Capitol Labels Group, a division of the giant Universal Music Group that releases music by all four of Saturday’s stars, has had a gaming division for eight years.
BBC, November 2024
Games industry in 2024: The obstacles facing indie developers
Rhys Elliott, an analyst from MIDiA Research, suggests the big success stories of 2024 - Balatro, multiplayer shooter Helldivers II and "Pokémon with guns" Palworld - did something new and interesting.
BBC, October 2024
Ofcom: Clear link between online posts and violent disorder
Media analyst Hanna Kahlert, at Midia Research, said Ofcom's findings amounted to a "call for social platforms to take greater ownership of the impact of content".
Raver Magazine, October 2024
Key Acts and Speakers Announced for Focus On Italy at ESNS 2025 - Raver Magazine
... MIDiA Research, Pollstar, IQ, and over a hundred European festivals and live music venues. Delegate Passes for ESNS25 are now available at a Late ...
wccftech, October 2024
53% Of Gamers Prefer Single-Player Games, As Shown in Study - Wccftech
In a new study conducted by Midia Research, it's shown that 53% of gamers prefer single-player games over live-service games.
Forbes, October 2024
Why Are Concert Tickets So Expensive? It's Not (Entirely) Ticketmaster's Fault - Forbes
... MIDiA Research and a former music business reporter at Billboard. MORE FROMFORBES VETTED · How To Get Ed Sheeran Tickets In 2024 · By. Stacey Grant.
Music Ally, September 2024
Music industry only sees 'tip of the iceberg' of DIY artists
Consultancy firm Midia Research begs to differ in its latest report on the music creator economy. “The traditional music business only sees the ...
Billboard, September 2024
Why TikTok Music's Failure Isn't Surprising - Billboard
... Mark Mulligan. “TikTok Music had massive potential to be so many things that didn't look anything like any other [digital service provider],” he says.
VentureBeat, September 2024
Analysts discuss the PlayStation 5 Pro - VentureBeat
GamesBeat asked several industry analysts — Mat Piscatella of Circana; Daniel Ahmad of Niko Partners; and Rhys Elliot of Midia Research — for ...
New York Times, September 2024
OpenAI Aims for a $150 Billion Valuation
Some said that in today’s polarized political climate, artists benefited by not aiming for universal appeal. “I think it can actually be a disadvantage when artists don’t make their values known,” Tatiana Cirisano, a music industry analyst at MIDiA Research, told The Wall Street Journal.
Reuters, August 2024
Oasis-style mega-gigs may increasingly slide away
Instead of getting most of their income from record sales, big-name artists now get 50% to 70% of their income from ticket sales... according to MIDiA Research.
Music Ally, August 2024
Songwriters study criticises 'lack of meaningful streaming income' - Music Ally
Now Midia Research has surveyed more than 300 of them to offer some more data on the issues. It found that 10% of the songwriters surveyed earn ...
Variety, July 2024
Songwriters Are Getting Screwed by Streaming Even Worse Than They’d Thought, New Study Shows
Billboard, June 2024
Artists Want Help Breaking Through the Noise — Just Not From Major Labels, Survey Finds
A new survey conducted by MIDiA Research and Amuse found that only 6% of artists are interested in signing with a major label.
The Times, May 2024
‘Superfans’ offer rich pickings for music industry
Hanna Kahlert of Midia Research said: “They are willing to go the extra mile on engagement, either in time or money. If they can’t spend on a concert ticket, they will put in time.” As streaming volumes start to plateau in mature markets such as the UK and the US...
The Guardian, April 2024
Success of Fallout proves video game adaptations have gone mainstream
“Game adaptations are the new superhero movies,” said Rhys Elliott, a games industry analyst at MiDiA Research
Reuters, April 2024
Ban or no ban, TikTok artists and advertisers to remain until 'door slams shut'
... Midia Research. TikTok has long said it has not and never would share U.S. user data with the Chinese government. It is expected to challenge the ...
GamesIndustry.biz, April 2024
Amazon, Google threaten to take over the living room | 10 Years Ago This Month
...MIDiA likewise did not share numbers but simply said the segment "failed to kick off" for a number of reasons
Radio Today, April 2024
The best gaming podcasts to try out in 2024 - Radio Today
Midia Research suggested that 47% of fans listened to podcasts monthly, with 29% listening daily. In fact, most players would integrate these ...
The Washington Post, April 2024
This is the most important app in America
In a survey of people in several countries by Mark Mulligan of MIDiA Research, about two-thirds of respondents watched music videos on YouTube.
WCCF Tech, April 2024
Why Disney Games Won't Build or Acquire Studios, Even with Publishers Slowly Moving ...
We asked MIDiA Research Games Industry Analyst Rhys Elliott for his opinion. It is unlikely that Disney would create a studio from scratch ...
Billboard, March 2024
Universal Music Artists Gain Ability to Tease Unreleased Music on Spotify - Billboard
Midia Research found that TikTok is the second biggest driver of music discovery for Gen Z after YouTube. U.S. TikTokers “are nearly twice as ...
Billboard, March 2024
Spotify Offering Educational Video Courses to U.K. Users in Latest Test - Billboard
According to MIDiA Research, growth in music streaming subscriptions is expected to slow from double- to single-digits in the coming decade as the ...
Billboard, March 2024
Music Revenue 2023: Why Are IFPI and MIDiA's Numbers Different? - Billboard
... MIDiA Research. Helen King/Getty Images ... Those expanded rights revenues aren't part of the IFPI's annual revenue tally, but MIDiA Research includes ...
Billboard, March 2024
Sexual Harassment Claims Lead Female Drumming Contest Exec to Resign - Billboard
Sexual harassment is by far the most widely-cited problem facing female creators in the music industry, according to a 2021 study by MIDiA Research, ...
Music Ally, March 2024
Global recorded music revenues grew 9.8% YoY to $35.1bn in 2023, says MIDiA Research
That's according to new estimates in a report published by MIDiA Research today (March 18), which arrives a few days before global recorded music body ...
RouteNote Blog, February 2024
Music subscriptions hit 713m: Emerging markets reign - RouteNote Blog
MIDiA Research analyst, Mark Mulligan writes: “It is increasingly no longer a global market, but instead, one of two halves: the West and the ...
Music Ally, February 2024
Music streaming subscribers reached 713.4m in Q3 2023 - Music Ally
The first report came from Midia Research: its latest music subscriber market-share figures. It estimates that in the third quarter of 2023 there ...
Billboard, February 2024
Spotify Paid $9 Billion to Labels & Publishers in 2023 - Billboard
MIDiA Research's Q3 2023 Global Music Subscription Market report, released Thursday, gave Spotify a 31.7% share of a total of 713.4 million global ...
Reuters, February 2024
Music from Africa rising on global charts, with help from TikTok
For U.S. teenagers, TikTok ranks as the second-most common music discovery source behind YouTube, according to a recent MIDiA Research survey that ...
Music Ally, February 2024
YouTube hits milestone of 100m Music and Premium subscribers
Consultancy firm Midia Research has since estimated that Apple Music had 84.7 million subscribers by Q2 2022, with Amazon Music on 82.2 million at ...
BBC, February 2024
The gaming industry is aiming for subscribers. Will gamers play along?
"We've seen this huge transition in the games industry of moving away from the traditional, what I would call 'unit-sales-based' business model, towards an 'engagement-based' model," explains Karol Severin, MIDiA Research's senior games analyst and VP of data
WCCF Tech, January 2024
Games Industry to Become Even More Concentrated; Pure-Play Companies Will Be ... - Wccftech
We interviewed MIDiA Research Senior Analyst Karol Severin to discuss the state of the games industry in this high-inflation environment.
Hollywood Reporter, January 2024
5 Provocative 2024 Hollywood Predictions From Wall Street Experts
That is one 2024 forecast made by Mark Mulligan, music industry analyst at market intelligence firm MIDiA Research and his colleagues. “This is ...
GamesIndustry.biz, January 2024
New hardware, more layoffs, AI in game dev: Analyst predictions for 2024
Our annual panel of industry-watchers look back at their calls for 2023 and offer new forecasts for the year ahead