MIDiA in the Press

The World's most influential media companies turn to MIDiA for data and insights on consumer behavior.

Wccftech, September 2023

Unity Has Heard the Feedback, Vows to Change Runtime Fee Policy After Massive Backlash

For instance, MiDia Research Senior Analyst Karol Severin highlighted in this blog post that there might be underlying issues within the games ...

Music Ally, September 2023

In defence of white noise. - Music Business Worldwide

Mark Mulligan of Midia termed this “a reverse-Robin Hood”. While supporting parts of the plan, Believe also ran with Mulligan's metaphor. “As a ...

Music Tech, July 2023

New report predicts 51% increase in music trade revenues by 2030

Midia Research, an entertainment industry analytics company, has revealed its forecasts for the music industry’s growth until 2030.

Fast Company, June 2023

How influencers became the new Spotify tastemakers

Tatiana Cirisano ...RapCaviar and playlists which are curated by Spotify were where you discovered new music, whereas now those playlists are becoming a lot more reactive to what’s already happening on other platforms

Billboard, May 2023

Music Biz 2023 Conference to Reach New Industry Sectors - Billboard

MIDiA Research's Tatiana Cirisano at the UMG Mixer at Music Biz 2022

Variety, April 2023

Global Dance Music Industry Grew 34% in 2022, Per IMS Business Report

“This is not just about bouncing back; this is bouncing back and almost bouncing off the trampoline,” said Mark Mulligan

Forbes, April 2023

You Can Sing Along – YouTube Music Finally Added Real-Time Lyrics

It cited data from Midia Research, which noted that by the end of the first half of last year, there were 616.2 million subscribers to music ...

Forbes, March 2023

Reaching The Unreachable: How Brands Are Connecting To Consumers In A World Of Ad Avoidance

Television is no exception. According to a report by Midia Research, 52% of consumers tune out TV ads. This figure is rising rapidly. Some consumers ...

Variety, February 2023

SPA Makes First Program Announcement for 2023 - Variety Australia

Tim Mulligan, MIDiA executive VP and research director, will sit on a panel looking at the factors that lead to the astronomical demand for ...

The Times, February 2023

Microsoft makes its last stand in $69bn battle for Call of Duty

"...the data and everything else that’s coming to light and the data that I’m seeing do not make me think there’s any major reason to stop the deal." Karol Severin, senior games analyst at MIDiA Research

Reuters, February 2023

From Lizzo to Gayle, Grammy nominees highlight TikTok's sway in music

"...as deals with the major music companies expire, the labels are looking to receive some of TikTok's ad revenue" Tatiana Cirisano, MIDiA Research

Billboard, January 2023

1bn French streams were fake in 2021, "Fraud seems to be getting easier"

According to a recent estimate from MIDiA Research, those three services account for slightly more than 35% of global streaming subscriptions.

Wired, January 2023

The Overwatch League Ruled Esports. Then Everything Went Wrong

Karol Severin, senior analyst and cofounder at Midia Research, says that one way to entice more gamers (leaving non-gamers aside, for the moment) is to develop a hook beyond the games themselves.

Billboard, December 2022

TikTok Is Driving Fewer Streams to Its Biggest Hits

The top viral TikTok songs were streamed far less in 2022 than they ... Mark Mulligan, managing director for music consultancy MIDiA Research, ...

The Verge, December 2022

A stealthy startup led by Tidal’s former COO plans to turn throwback tracks into modern hits

One reason for this gold rush has been the changing nature of the music business, explained Midia music industry analyst Tatiana Cirisano

Fortune, November 2022

Twitter users are preparing for the platform's funeral. Here's why it's too soon to bury Elon Musk

... are primarily using in their videos," said Tatiana Cirisano, a music industry analyst and consultant at the research firm MIDiA Research.

The Seattle Times, November 2022

TikTok urged by record labels to share more revenue, royalties

It's the single most important marketing tool the companies have, according to Mark Mulligan, an analyst with Midia Research.

Fortune, November 2022

TikTok is on track to earn $12 billion this year and record labels want a bigger cut of the action

As TikTok has grown in popularity, it has become one of the music industry's ... according to Mark Mulligan, an analyst with Midia Research Ltd.

Billboard, November 2022

Deezer's CEO Charts a Streaming War Battle Plan - Billboard

Deezer’s strategy seems more about becoming a “second-tier player that is strong where first-tier players are not,” says Mark Mulligan, analyst at MIDiA Research

Financial Times, September 2022

Would you trust AI with the aux?

Demand for music designed not to be noticed is on the rise among both businesses and consumers, says Mark Mulligan, analyst at Midia Research.

Financial Times, September 2022

How Wall Street stormed the music business

$368mn worth of music catalogue deals were announced publicly, according to Midia Research

CNBC, September 2022

TikTok is upending the music industry and Spotify may be next

"...the labels are scrambling to sign that song or that artist” said Tatiana Cirisano, a music industry analyst and consultant at Midia Research

Vanity Fair, August 2022

It’s Time for Big-Name Artists to Join Music’s New Labor Movement

According to market researcher MIDIA, Spotify is by far the major player with 31% of the market, more than twice that of its nearest rivals, Apple (15%) and Amazon (13%)

Billboard, August 2022

Eight Indie Artists Across Genres Share How They Make Money in 2022

MIDiA Research found that independent labels and artists over-performed in the music market in 2020, collectively growing at 27%.

GamesIndustry.biz, July 2022

The games industry is not going anywhere

"Whether or not there will even be a recession is still up for debate". Karol Severin

The Telegraph, May 2022

Britain's booming film and TV industry strives for an encore

If all of the services end up feeling the pinch, then that might affect how much you spend on shows," says Mark Mulligan, analyst at Midia Research

Financial Times, May 2022

Providence seeks to exit music market with $600m song sale

When Tempo and Providence went in, interest rates were historically low, so all of their calculations around returns were based upon those rates

BBC, April 2022

Have we seen peak Netflix?

"The economy for people's attention has peaked and the amount of spare time people have has run out" Mark Mulligan, MIDiA Research

Billboard, April 2022

Music Catalog Sales Grew 180% Last Year — But Were Likely Up More - Billboard

The 131 catalogs tracked by MIDiA Research were only part of a busy year for acquisitions, as many go unreported.

Quartz, March 2022

Will the streaming wars end in rebundling?

"...a niche proposition for older demographics willing to pay for premium niche services focused on sports and news" - Tim Mulligan, MIDiA Research

The Wall Street Journal, February 2022

Making TikTok Videos Leaves Musicians Feeling Burnout

self-releasing artists increased by a third in 2020 to five million, outpacing growth in streaming revenue, according to MIDiA Research

New York Times, February 2022

Spotify Bet Big on Joe Rogan. It Got More Than It Counted On.

Mark Mulligan: "...censoring Mr. Rogan could alienate his legion of fans and set a slippery precedent with other podcasters. That could put at risk their future podcast strategy...”

New York Times, February 2022

Why Podcasts Are Becoming Netflix

“It changed when podcasting became a business strategy for these companies,” said Tatiana Cirisano, a music industry analyst and consultant with MIDiA Research.

LA Times, February 2022

Hollywood is still groveling to China. It's not really working anymore

Midia Research analyst Mark Mulligan had bad news for artists: Streaming will not bring back the glory of the CD era

Time, February 2022

Joe Rogan's Use of Racial Slurs Adds to Pressure on Spotify

... quarter of 2021, more than double that of second-place Apple Music, according to Midia Research. Rogan's public troubles started on Jan.

BBC, February 2022

More and more musicians are releasing their own music: Here's why

...share of the music market is at an all-time high of 43.1% - worth $9.8bn (£7.19bn), according to MIDiA Research.

New York Times, February 2022

Behind Neil Young vs. Spotify, a Fraught Relationship With Musicians

...more than double that of its closest competitor, Apple Music, according to Midia Research, a market research firm.

Forbes, January 2022

Spotify Comfortably Remains The Biggest Streaming Service Despite Its Market Share Being ...

Research company MIDiA reports that there were 523.9 million paying ... Mulligan says that YouTube Music was “the standout success story among ...

The Verge, January 2022

Streaming music report sheds light on battle between Spotify, Amazon, Apple, and Google

Spotify was the largest music streaming service in the world as of the second quarter of 2021… according to a report from Midia Research