Consulting
Our team of consulting professionals have experience in solving business problems creatively, building on our data capability and entertainment sector expertise.
Companies work with MIDiA to get highly actionable results that provide them with conclusive insights and decisive recommendations. We help clients craft new value propositions, improve competitive positioning, and focus more effectively on customer value - cutting through the clutter and improving 'signal to noise' on decision making.
Our brief is that data without strategy is just numbers. Rather than leaving clients to try and translate results into real world findings, MIDiA helps clients build research solutions that answer business-critical needs. Our insights are grounded in a deep understanding of their business and the dynamics of the industries in which they compete.
What we do
Growth strategy
Ideation & option appraisal, new geographies, moving into adjacent sectors, market sizing (TAM & SOM) & outlook, roadmapping
Strategic due diligence
Market assessment, company assessment, value chain analysis, competitive analysis in support of inward investment or significant funding rounds
Consumer research
White papers (brand & market development/thought leadership), quant insights, consumer segmentation, proposition development
B2B insights
Our creator and executive panels allow fast access to high quality community of thousands of entertainment professionals and creators, for qualitative or fully quantified solutions
How we work
With our team of market-leading entertainment industry experts, MIDiA combines the methodological skill sets of a research agency with the market intelligence of a strategy consultancy.
As well as our deep design and analysis capabilities, MIDiA brings access to global panels of consumers, creators, and entertainment executives, giving our clients the ability to tap into a unique base of customer intelligence that cannot be found anywhere else. We work in close partnership with clients, often across multiple projects.
Team
Mark Mulligan is the managing director of MIDiA Research, a long-term media and technology analyst and a leading thinker on the music industry's future development. He heads up MIDiA's overall brand and participates in all consulting projects.
Ula heads the consulting team at MIDiA Research, leveraging her extensive expertise in music and media strategy. She spent eight years at Spotify, where she provided strategic insights across the consumer and creator business and developed new business lines and products for creators. Prior to Spotify, Ula served as a consultant for KAE’s Technology, Media, and Telecom team. She holds a Master’s degree from the London School of Economics and Political Science and a Bachelor’s degree from Utrecht University.
Tatiana Cirisano is a music industry analyst and consultant at MIDiA. With a BA in journalism and mass communication, she previously spent just under five years as a reporter for Billboard. She pays particular attention to emerging consumer trends and the intersection of music and technology. Tati is dedicated to sharing knowledge, unearthing fresh perspectives and driving the music industry towards a more equitable future.
Sophia Oleksiyenko is a consultant at MIDiA. Sophia graduated from the University of Oxford with a BA in History, where she studied developments in the music and entertainment industries from a cultural and sociological perspective. As a consultant, Sophia is passionate about unlocking the potential of data and technology to solve real-world problems. She is particularly interested in driving MIDiA's potential to empower a more equitable future for creators, and is excited to use her skills to make a difference.
Kriss Thakrar is a consultant at MIDiA. Kriss comes from a background in artist development before moving into business and strategy. Prior to MIDiA, Kriss carried out research on sync, royalties and emerging markets with Synchtank. Kriss is committed to helping the music industry grow, develop, and thrive across the world. He specialises in the creator economy and music rights & data landscape.
Case Studies
Our approach fuses rigorous data methodology, sectoral expertise, technology and decisive cross-format analysis. See how we can work with you.
Pioneering AVOD in video technology
MIDiA was commissioned by a video technology provider to help the company embark on a transformation of its business More details
Exploring new users for a global creator tools player
A client that builds a widely used product for creators was looking for their next phase of growth through acquisition of new users More details
Artists | Goals, dreams and income streams
MIDiA worked with a streaming service to help gain a better understanding of the financial issues affecting artists across different income brackets More details
Investment in the sync & production music space
MIDiA has supported a number of companies in the sync space More details
SoundCloud | Building a fan economy with Fan Powered Royalties
Over the previous year, SoundCloud has reimagined the process of paying creators by embracing a user-centric licensing system, labelled as Fan Powered Royalties (FPR). More details
Anghami: Regional and local streaming markets
Anghami commissioned MIDiA to publish new research on the MENA region More details
Twitch | Music & gaming: a new way to play
In partnership with Twitch, the report, Music & Gaming: A new way to play, examined the growing opportunity for music artists to leverage the games industry's fan economy to develop their careers, connect with their audiences, and monetise their craft. More details
Global music marketing - issues and challenges
Global music marketing - issues and challenges for top tier marketers More details
Vision & Mission within performing rights
MIDiA was asked by a leading performing rights organisation representing songwriters and publishers More details
Name
MIDiA was commissioned by a video technology provider to help the company embark on a transformation of its business from the onerous servicing of large cable clients to building a fit-for-purpose over the top video platform, with SAAS at its core. The company needed a strong vision and business case to help drive the transformation. MIDiA conducted a deep dive into the global SVOD and AVOD markets, and produced short, inspiring case studies of how new players have built successful SVOD and AVOD propositions in live streaming, sports, news and niche TV & film. From there, MIDiA conducted a Stakeholder Review and workshops to develop strategic options, finally delivering a thought-provoking Vision Paper to help bring clarity of focus, align the board and set the company a new roadmap.