Entertainment Consultants
Our team combines deep entertainment industry expertise with robust research methodologies to solve business problems creatively.
We provide you with access to hard to reach creator and executive audiences as well as global consumer insights with our unique customer intelligence.
We provide reliable and impartial data to inform both sell-side and buy-side due diligence processes.
We help clients identify and evaluate growth opportunities e.g., expansion to new or adjacent markets.
We partner with clients to publish market facing white papers with research-based thinking that pushes the industry forward and supports clients’ PR and marketing strategies.
We provide insights into hard-to-reach B2B audiences through our industry-leading panel, using bespoke surveys and / or qualitative research.
We provide tailored consumer insights utilising MIDiA’s quarterly global consumer surveys or designing bespoke consumer research.
We help clients make data-led pricing strategy decisions by designing bespoke pricing research.
press mentions across leading global and industry-specific news platforms in 2024
markets included in our global survey fielding capabilities
consulting projects delivered for leading entertainment companies and investors since 2021
Big ideas
Our strength lies in the diversity and depth of our knowledge and expertise, which we leverage to deliver fresh perspectives, nuanced insights, and actionable strategies.
Dynamic and agile in our approach, we collaborate closely with our clients to drive outcomes that address their specific needs while upholding the highest standards of quality and a shared commitment to research excellence.
Head of consulting
Ula is an experienced strategist with in-depth knowledge of the music, media and tech industries.
Before joining MIDiA, she spent eight years in strategy and business analysis at Spotify where she focused on building new business lines and products for creators.
Her passion for the creator economy and commercialising innovation drives her dedication to the changing world of music and technology.
"MIDiA Research has been a great partner in helping TuneCore navigate the complex and constantly evolving landscape of music creation and distribution. TuneCore and MIDiA worked tirelessly together to understand and react to developing industry trends so that we are able to stay on the forefront of innovation and better serve the music industry at large. MIDiA's comprehensive reporting, insights, market data, and deep understanding of industry dynamics have helped us sharpen our vision for the future of the music industry. Their depth of knowledge and cooperative approach have made TuneCore and MIDiA's collaborations insightful, valuable, and impactful."
- Bennett Henson, Director of Strategy, TuneCore
Foreword Splice is an engine powering producers across the world. With one ofthe largest, most sonically-diverse catalogues of sounds and samples, itprovides the music that makes the music for some of...
Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social...
In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according...
