Rhys Elliott
Games Analyst
MIDiA Research
Navigate the future
of
entertainment
We provide critical thinking and essential data
for the global entertainment and creator industries
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We have reached the limits of listening.
A new generation wants to lean in and to connect with the music and artists they love.
Artists want a business model that rewards that type of connection and fandom building.
Tatiana Cirisano
Vice President of Music Strategy
Speaking at: Music Tectonics 2024
More of us want to lean through, engage and create. Of course, there is the topic of AI tools as well.
They are lowering the barriers to entry and making it easier for people to start creating content that is of significant enough quality that other consumers will want to watch it.
Ben Woods
Creator Economy Analyst
Speaking at IBC 2024
Entertainment industries have become so obsessed with measuring the metrics.
The answer for them, as for consumers, may just lie in turning back the clock, and paying a little more attention to what happens offline.
Hanna Kahlert
Senior Social Analyst
“Analogue revival: A cultural pendulum swing”. Image credit: Radosław Kaźmierczak
AI, mobile, consumerisation, and the Global South will shape the future of the music creator economy and in turn, accelerate these trends in the wider music business.
AI has the potential to radically remake the creation side of the music business and may equally create an entirely new lane for the music business in terms of what consumers listen to, how they engage with that music, and what sort of companies serve those creators.
Mark Mulligan
Senior Music Analyst / Founder
“Bifurcation theory | How today's music business will become two”
Latest reports
Mark Mulligan
Senior Music Analyst / Founder
Ben Woods
Creator Economy Analyst
Olivia Jones
Music Researcher
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MIDiA's comprehensive reporting, insights, market data, and deep understanding of industry dynamics have helped us sharpen our vision for the future of the music industry.
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Director of Strategy, TuneCore
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Unlike generalist consultancies, we bring industry expertise and proprietary data, including hard to reach creator and executive audiences to equip you with actionable insights and recommendations.
Resources
Music market shares
Games forecasts
Sounds of 2025
In-game video platforms
Bifurcation theory
Music forecasts
Songwriters
Analogue revival
In-Game Spending
Media Consumption Habits
Video Creator Tools
