New artists, does it pay to be streaming first?

Keith Jopling

10 Feb 2021

Strategy

Marketing

Streaming Music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions...

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Songs are the golden eggs in music catalogues, but who is looking after the goose?

Keith Jopling

20 Jan 2021

Strategy

music catalogue

Marketing

Marketing Long Read Part 1: Catalogue & Song Management It will not have escaped your attention that music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’...

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Music Marketing
The Velocity Game

Mark Mulligan

August 2020

Spotify

Spotify

YouTube

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of new...

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Music Discovery
Streaming’s Growing Role

Mark Mulligan

August 2020

Streaming

Streaming Music

Spotify

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These shifts...

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Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

Alistair Taylor

19 Aug 2020

Universal platform

Fortnite

Epic Games

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game...

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The Artist Marketing Playbook Needs Rewriting

Mark Mulligan

5 Jul 2019

artist marketing

artist streams

artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing....

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