Product Strategy | MIDiA Research

Music subscriber market shares 2022
Chinese Dragon

Cover image for Music subscriber market shares 2022

Mark Mulligan

December 2022

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth,...

Games report bundle offer – the less you can afford research, the more you probably need it

Karol Severin

2 Dec 2022

gamer insight

games strategy

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to...

min read

Is global sport now entering into the Colin Kaepernick era?

Tim Mulligan

1 Dec 2022

World Cup

FIFA

Qatar

For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host...

min read

Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Annie Langston

30 Nov 2022

Spotify

Gen Z

Podcasts

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

min read

Will the recession change Big Tech’s view on entertainment?

Mark Mulligan

25 Nov 2022

tech majors

recession

tech layoffs

Music start up Utopia just announced a round of layoffs , fitting into a much bigger dynamic that may reshape the entertainment landscape. There are many reasons why the coming global recession will be...

min read

How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Annie Langston

23 Nov 2022

Spotify

Apple

Audiobooks

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission...

min read

The record labels’ TikTok opportunity cost

Tatiana Cirisano

22 Nov 2022

Music streaming

TikTok

YouTube

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

min read

Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Tim Mulligan

17 Nov 2022

MLS Season Pass

MLS

Apple

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports...

min read

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Ben Woods

15 Nov 2022

Twitter

Social media

Creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

min read

Why video monetisation is becoming more complex

Tim Mulligan

14 Nov 2022

video monetisation

Video

Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided...

min read

How to recycle games IP: God of War: Ragnarök

Samuel Griffin

10 Nov 2022

God of War

games ip

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant...

min read

Why the iStar takedown ruling is a timely reminder of the piracy risk to video

Tim Mulligan

10 Nov 2022

piracy

iStar

IBCAP

On Monday, the International Broadcaster Coalition Against Piracy ( IBCAP ) achieved a landmark legal ruling against iStar, a pirate IPTV service. iStar’s business model revolved around selling illegal...

min read

The coming long-tail cull

Mark Mulligan

8 Nov 2022

Artists direct

the long tail

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy...

min read

Can esports organisations allocate resources more effectively to unlock growth?

Samuel Griffin

4 Nov 2022

esports

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations....

min read

Why Netflix Basic with Ads is an inflection point for streaming TV

Tim Mulligan

3 Nov 2022

Netflix basic with ads

Video

Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers...

min read

Not just music: How TikTok could enter the podcast market

Annie Langston

2 Nov 2022

TikTok

Podcasts

Gen Z

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

min read

The moment is here for social platform disruption

Hanna Kahlert

2 Nov 2022

Twitter

elon musk

Social media

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it...

min read

Despite declining time spent, Microsoft’s gaming strategy is well and good

Karol Severin

27 Oct 2022

Cloud

Microsoft

xbox

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content...

min read

Podcast market value chain
The next investment is the listeners

Cover image for Podcast market value chain

Annie Langston

October 2022

Creators

Apple

Spotify

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place, it...

How DAZN is set to reboot global sports fandom

Tim Mulligan

27 Oct 2022

DAZN

UWCL

EA Sports

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League...

min read