Web 3.0 is here Navigating the new culture of digital entertainment

AI has already hit entertainment at the industry level – and the impacts on audience culture will not be far behind. A variety of AI tools are now readily available on ‘fremium’ tiers at a consumer level. Companies may be looking towards what the new world of web means for them, but they need to prepare for a generation of digital-first consumers who, powered by new creator tools, will evolve new needs and expectations that are significantly different from their current entertainment lives.

Companies and brands mentioned in this report: Aldi, Amazon Alexa, American Data Privacy Protection Act, Apple Music, Bridgerton, Cyber Resilience Act, DALL-E, Deep Fake Neighbour Wars, Drake, Facebook, Ghostwriter, Holly Herndon, ITV, Instagram, M&S, Metro Boomin, Midjourney, Netflix, OpenAI, Snapchat, Spotify, Taylor Swift, The Weeknd, TikTok, Twitch, Universal, YouTube

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