Watch parties Rebooting the watercooler moment
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Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content and the fallout is a relentless battle for audience engagement across a myriad of devices. Subscription video on demand services (SVOD) are eating linear TV, while SVOD is under siege from social video – and after decades of ruling household entertainment, the smartphone is dethroning the TV set. As a result, watercooler moments that define cultures and drive discovery through word of mouth are losing their potency outside of news and sport. Watch parties could provide a rear-guard offensive.
Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Amazon Watch Party, Bridgerton, Call of Duty, Call of Duty: Warzone , Channel Crunchyroll, DAZN, Discord, I’m a Celebrity...Get Me Out of Here! , Instagram, ITV, Love is Blind, Minecraft , Netflix, Premier League, Squid Game , Teleparty, The Great British Bake Of f, The Lord of the Rings: The Rings of Power, The Peripheral , Twitch, and YouTube