Video creator tools Software user profile
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20,000 foot view:
The video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers. Editing software and plugins remain key to monetisation, but challenges are emerging from subscription-adverse creators and users brought up on a diet of free tools.
As the creator landscape grows, so does the variety of workflows, motivations, and ways in which different types of creators want to engage and pay. There is no silver bullet to appease all creators.
Understanding the nuances between different creator types is crucial to effectively address each one. This report analyses creator software usage and behaviours of video creators. It focuses on their roles, software tools used, income and spending behaviours, perspectives on AI tools, creative motivation, most important workflow moments, tools needed and most common pain points.
The key segments in this report are: video creators by sophistication, desktop video editor, mobile video editor, and livestreaming creator. This report also looks at creators by editing platform, including Adobe Premiere Pro and CapCut.
Key data and insights in this report:
- Video creator roles by sophistication level
- Video creator needs by sophistication level
- AI perspectives by sophistication level
- Desktop video editors, mobile video editors, and livestreaming creators by creator motivation
- Video creator and video editor software user profiles by workflow pain points
Survey data is from MIDiA’s Video Creator Tools Survey, fielded globally. Key segments include creator type, software tools, video editing software, sophistication, and age.