US Gamers Targeting Games Franchises to Compete in the Attention Economy

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting other media formats. This dynamic opens a floodgate of opportunities for media and entertainment companies, tech majors, telcos and brands alike to create cross-entertainment collaboration and marketing opportunities. To leverage these effectively, in this report we delve deep into the audiences of key games franchises and their behaviour across the media and entertainment landscape.

Companies and brands mentioned in this report: Amazon Echo, Amazon Music Unlimited, Amazon Prime Video, Apex Legends, Assassin’s Creed, Bear Grylls, Call of Duty, Counter Strike, CSR Racing, Facebook, Facebook Messenger, Far Cry, FIFA, Fortnite, Forza, God of War, Grand Theft Auto, Instagram, League of Legends, Marshmello, Minecraft, Monster Hunter, NBA Netflix, Pinterest, PlayStation, Player Unknown Battleground, Pokémon, Red Dead Redemption, Snapchat Spider-Man, Sony, Super Mario, The Grand Tour, Twitch, Twitter, WhatsApp, YouTube

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