TV Show Fandom Q2 2017 Measuring The Impact Of US TV
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The 20,000 Foot View: In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than TV shows in the US, Canada, the UK and Australia. In this report, we provide analysis of some of the top-level trends for the 2017 edition of the MIDiA Brand Tracker. We look at which shows and TV networks have seen the biggest changes in fan group penetration over the quarter and examine the role of US TV shows in the global TV business. We also explore which networks have the biggest fan impact as producers and then again as distributors.
Key Findings
- CBS has clear lead in show fandom an average penetration, largely driven top shows The Big Bang and NCIS
- CBS is top-rated network for fandom in US, Canada and Australia, but in the UK
- Netflix is highest ranked TV network in of TV show fandom, with country weighted average of
- US shows to be perceived as global while most British shows have niche appeal overseas
- All but of the shows that gained most fans in had a series airing at some stage the quarter
- AMC had highest average quarterly growth in show fan bases in 2017 points
- Subscription Video Demand (SVOD) giants are transforming TV landscape, with Amazon and respectively the third and fourth network gainers in
- Only superstar networks with blockbuster shows meaningfully the average fandom of non-US networks
- AMC has strongest positive impact on fandom an average net increase of
- US shows serve specific segments but local continue to do much of heavy lifting
- Overseas fandom US shows always falls short US
Companies and brands mentioned in this report: Legacy, A+E, Amazon Prime, AMC, Apple Music, Arrow, BBC, CBS, Chicago Fire, Chicago Med, Daredevil, Doctor Who, Downton Abbey, Endemol, Facebook, Fox, Game Of Thrones, HBO, House Of Cards, ITV, Madam Secretary, NBC, NCIS, Netflix, Rogers, Sherlock, Sky, Spotify, Stranger Things, SyFy, The Big Bang Theory, The CW, The Flash, The Voice, The Walking Dead, Top Gear, Twitter, Viacom, Vikings, Westworld