Tipping point How in-game spending will eat the games world

Get full access to this report and assets
If you are interested this report, or related reports such as Games’ cultural role in the 2020s , Entertainment spending by game genre fans Q2 2022 and The next challenge for esports Striking the balance between creators and athletes get in touch today to enquire about a report bundle.
Though parts of the games industry still stigmatise in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic climate will only catalyse their importance. Diving into the nuances of in-game spenders’ behaviours and attitudes unlocks significant growth and conversion optimisation opportunities for games companies that are already in pursuit of this business model. For companies that have yet to embrace in-game spending, the time is now. Not just from the commercial point of view, but also for the sake of satisfying expectations of next-gen gamers in the mid to long-term.
Companies and brands mentioned in this report: Activision, Electronic Arts (EA), FIFA , Frontier, League of Legends , Madden NFL, Steam, and Ubisoft