The            entertainment boom is over; we are now in a highly competitive attention recession characterised largely by the attention inflation driven from accelerating rates of multitasking. This is compounded by serious global events and a cost-of-living crisis which will reduce the money audiences have available to spend on digital entertainment. However, the coming downturn will not be straightforward. Rather, the nuances of behaviours turned habitual over recent years will drive interesting spikes in some entertainment behaviours, while challenging others, all underpinned by shifts in consumption itself. Audiences will become more selective, putting greater value on community, and becoming increasingly creative in how they both consume and access entertainment.