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The Games Streaming Subscription Revolution Meet the Players

Karol Severin
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The 20,000 Foot View:  Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention economy, as companies look to capture the engagement of valuable gamer segments for their respective ecosystems and business objectives.

Key Findings

  • By the            of 2020 three tech majors            Google and Amazon) will join            games subscription market, transforming industry           
  • Tech major            bases over index for gaming:            consumers play games on consoles,            PC and            on mobile
  • This is            for users of iOS, YouTube            Netflix 
  • As of            YouTube had an estimated            million            within its user base, while            Prime Video had between            and           
    •            of Amazon Prime Video users view games-related videos, compared to            of overall consumers
  • Streaming market            are pursuing a more device-            platform-agnostic approach, which will disrupt            platforms
  • Google Stadia            act as a content supply            for YouTube’s gaming videos –            best monetised video genre
  • For Microsoft,            and Google, games streaming increases             sales and ecosystem reach, justifying            investment than most pure-plays can           
  • Sony and            streaming collaboration suggests a willingness            the two companies to protect            console in the short- to           

Companies and brands mentioned in this report:  Alphabet, Amazon, Amazon Prime Video, Amazon Games Studios, Apple, Apple Arcade, Apple TV, Atlas, AWS, Chrome, Chromecast, Electronic Arts, EA Access, EA Origin, EA Access Premier, Epic Games, Firestick, Fortnite, Google Stadia, Microsoft, Netflix, NVIDIA, Pixel, PlayStation, PlayStation Now, PlayStation Plus, Psyonix, Rocket League, Roku, Scarlett, Spotify, Sony, The Grand Tour, Twitch, Ubisoft, Windows, Xbox, Xbox Game Pass, Xbox Live Gold, xCloud, YouTube