The Games Streaming Subscription Revolution Meet the Players
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The 20,000 Foot View: Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention economy, as companies look to capture the engagement of valuable gamer segments for their respective ecosystems and business objectives.
Key Findings
- By the of 2020 three tech majors Google and Amazon) will join games subscription market, transforming industry
- Tech major bases over index for gaming: consumers play games on consoles, PC and on mobile
- This is for users of iOS, YouTube Netflix
- As of YouTube had an estimated million within its user base, while Prime Video had between and of Amazon Prime Video users view games-related videos, compared to of overall consumers
- Streaming market are pursuing a more device- platform-agnostic approach, which will disrupt platforms
- Google Stadia act as a content supply for YouTube’s gaming videos – best monetised video genre
- For Microsoft, and Google, games streaming increases sales and ecosystem reach, justifying investment than most pure-plays can
- Sony and streaming collaboration suggests a willingness the two companies to protect console in the short- to
Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime Video, Amazon Games Studios, Apple, Apple Arcade, Apple TV, Atlas, AWS, Chrome, Chromecast, Electronic Arts, EA Access, EA Origin, EA Access Premier, Epic Games, Firestick, Fortnite, Google Stadia, Microsoft, Netflix, NVIDIA, Pixel, PlayStation, PlayStation Now, PlayStation Plus, Psyonix, Rocket League, Roku, Scarlett, Spotify, Sony, The Grand Tour, Twitch, Ubisoft, Windows, Xbox, Xbox Game Pass, Xbox Live Gold, xCloud, YouTube