The future revenue roadmap for ‘social’ platforms Ads, subscriptions, and creator tools

As social platforms take a prominent role in the businesses of both professional creators and entertainment companies, and user creativity expands, social platforms have an opportunity to diversify their revenue streams and evolve their USPs in this changing marketplace. This report explores how entertainment companies and creators are evolving their use of social, and uncovers the new revenue opportunities for social platforms that can grow alongside these shifts.

Companies and brands mentioned in this report: Ableton, Adobe Photoshop, BitMoji, Bluesky, Canva, CapCut, Facebook, Instagram, Mastodon, OBS Studio, Patreon, Post News, Prequel, Reddit, Reels, RuneScape, Snap Inc., Snapchat, Snapchat+, Splice, Star Wars, TikTok, TikTok Creator Marketplace, Twitch, Twitter, YouTube, YouTube Premium, YouTube Shorts, X

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