The FAST advantage Build sustainable consumer models
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Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement terms when compared to its video rivals, but there are promising signs. Ad receptiveness among FAST users now exceeds other forms of video offering – a competitive edge. Key to success will be investment in appropriate ad-deployment technology and repositioning FAST primarily as an audiovisual reach format for advertisers.
Companies and brands mentioned in this report: Amazon, Comcast, Freevee, Pluto TV, Tubi TV, and Xumo