The Emergence Of The Always On Gamer Profiling Console Owners

The 20,000 Foot View: The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console subscription models are gaining traction, migrating premium physical software budgets into digital spend. This, combined with multiplatform gaming habits and high overall digital sophistication, makes games console owners of increasing importance to game publishers across platforms, as well as media companies and digital content providers more broadly.

Key Findings:

• Games console            represent            of consumers across US,            Australia and Canada
           of console owners are female, while awareness of key titles skews male.            of console owners are more than            years old
• Games titles            the oldest age ratings skew            youngest in fandom
           of console owners have            or more different digital subscriptions
• Console owners            mobile gamers in weekly active            of key mobile games
           of console owners play mobile games, while            of mobile gamers have a console            of console owners play computer games every month, compared to            consumer average            of console owners play games on Facebook or Messenger every week, compared to            of consumer average

Companies and brands mentioned in this report: Activision Blizzard, Amazon Fire TV, Apple, Apple TV, Assassin’s Creed, Call Of Duty, Candy Crush, Clash Of Clans, Clash Royale, EA, Facebook, FIFA, Final Fantasy, Google, Google Chromecast, Grand Theft Auto, Messenger, Minecraft, Play Station, PS Now, Roku, Supercell, Tencent, The Sims            Xbox, Xbox Game Pass