The App Superstar Economy Dissecting the Global App Store Marketplace
Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client or, you can purchase this individual report.
The 20,000 Foot View
Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing strategy are is helping propel apps further into consumers’ consciousness. However the market is not built on entirely firm foundations, with the dominance of games and the concentration of revenues in a small number of companies raising questions about longer term sustainability.
- The mobile app marketplace is a superstar economy, with app companies accounting for of the top app placings, while just companies account for all
- The Tyranny of Choice and the lack of effective discovery skew the app marketplace towards super hits for a small number of companies
- The app economy is also predominately a games economy, with games titles accounting for the top of the top app companies are from North America while are from the European Union (EU), with Sweden and Finland accounting for of the EU total
- App stores provide international access to US consumers but most EU companies have not yet tapped the opportunity: Nordic companies account for of the top EU apps in North American stores
- The US, Sweden and Japan are the three most successful app company countries, accounting for of all top apps
- Music packs a weak app punch: only music apps register in the top and global music app store revenues only amount to million, a little over of total app store revenues
- Utility, Production and Instrument apps are the most successful music apps consumers use apps to download music for free, rising to of to year olds, and in Brazil
Companies mentioned in this report : Apple, Google, Rovio, Kiloo, Supercell, Mojang, SMULE, Spotify, Lady Gaga, Bjork, PocketTube, Instatube, mTube, Berliner Phillharmoniker