The Aficionado Impact How Super Fans Changing Spending Patterns Are Dragging Down Music Sales
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The 20,000 Foot View
Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market. Consumer behaviour and business models are both under going a transition process of seismic proportions, spearheaded by the Music Aficionados. These consumers have long been the beating heart of music revenues but the market is becoming ever more dependent upon them and their behaviour will increasingly determine the music revenue outlook.
Key Findings
- Music revenues seven of the world’s most music markets declined by in
- Streaming growth not enough to offset the impact of declining CD and sales
- The changing patterns of Music Aficionados were to the revenue shift
- Music Aficionados for just of consumers but all music spending of Aficionados stopped buying CDs in 2014 while reduced download spending
- Aficionados were for of the total million revenue in 2014
- Streaming increased revenue share from to but extra revenue was still million than the combined lost revenue CDs and downloads