Tech Majors Market Shares Q1 2018 Advertising and Subscriptions Power Growth
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The 20,000 Foot View: In 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the narrative; Amazon and Apple highlighted significant subscription growth underpinning their growing service businesses.
Key Findings
- Tech major revenues totalled billion, up from and from 2016
- All four majors except Facebook grew faster 2018 than they did 2017
- Apple has largest market share followed by Alphabet with Facebook the junior with just
- Apple lost share, dropping nine points across two-year period, while Amazon gained points, Facebook three points and one point
- Tech major revenue totalled billion in 2018, from 2017 – an acceleration the Y-o-Y growth registered in
- Facebook ad were up YoY to reach giving it a tech major revenue market share of up in 2016
- Alphabet’s tech market share of ad revenues fell from in 2016 to 2018
- Amazon ad grew YoY in 2018 to billion, giving it a tech ad revenue market share of
- Apple is towards content and services against backdrop of a maturing core Services revenues now account for group revenues
- In 2018 Services revenue was billion, a YoY, giving it a leading major services market share of
- Amazon recorded services revenue in 2018, a increase and a third-placed tech market share of up from 2016
- Alphabet ranked in terms of 2018 services with billion, giving it a share of five points up in 2016
Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Facebook