Reports Music

Streaming Services Market Shares Spotify Leads Across Most Markets

Report by Mark Mulligan
Cover image for Streaming Services Market Shares
Synopsis PDF PowerPoint Excel

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The 20,000 Foot View: This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than        different countries. This report contains charts and analysis for        countries including consumer survey data, while the complete excel model is posted alongside this report.

Key Findings

  • At the end of 2016 there were        million music subscribers, up from        million in 2015
  • Spotify had        million in retail revenue and a subscriber market share of        at the end of 2016. This rose        in June 2017
  • Apple Music was second with        million subscribers at the end of 2016, a        market share and it had        million in retail revenue
  • In 2016 Apple was the largest driver of digital music revenue with a combined total of        million across Apple Music and iTunes
  • The US is the largest subscription market with        million subscribers. Spotify leads with        million subscribers, followed by Apple Music with        million
  • The UK is Europe’s largest streaming market with        million subscribers and        million in retail revenue in 2016, led by Spotify with        million subscribers
  • Deezer leads the French market with its subscribers        million subscribers in 2016 representing        of the        million total
  • Australia had        million subscribers in 2016 with Spotify’s        million subscribers representing        of the total, followed by Apple Music on        million
  • China’s        million-strong subscriber base is the second largest but its        million revenue ranks just        QQ music is the leading service with        million subscribers in 2016
  • Japan is the world’s third largest subscription market with        million in revenue; Amazon leads with        million subscribers, followed by dHits on        million
  • Brazil is Latin America’s largest subscription market, led by Spotify with        million in subscription revenue 

Companies and brands mentioned in this report: Amazon Prime Music, Anghami, Apple Music, AWA, Claro Musica, Deezer, d Hits, Google Play Music, KKBox, Kugou, Kuwo, Line Music, MelON, MTN Music, Napster, Netease, Pandora, QQ Music, Spotify, Tidal

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