Streaming Peaks What Playlist And Binge-Watching Trends Signify For Streaming
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The 20,000 Foot View: Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing. Growth is rarely linear and these growth speed bumps give us a view of where each respective streaming market is heading.
Key Findings
- Free streaming reached a plateau across the UK, Australia, and Canada, with penetration in 2017
- Curated playlists was down slightly from 2017
- ‘Creating own in was just one percentage up on 2017 at
- Video subscriber continues at a solid pace, three points from 2017 to in
- Binge watching out at in 2017, following three-point rise in of video subscribers are binge watchers, one and half times higher than overall consumers of music subscribers are curated playlist users – three times the all-consumer average
- Almost exactly same share of Netflix and users binge watch, and the is true of user generated usage across Spotify and Apple
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Netflix, Soundcloud, YouTube