Streaming music drove trade revenues of            billion in 2016, up            from            billion in 2015 while music subscribers grew from            million to            million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws of consumer adoption. Over the course of the last            years, adoption of consumer-driven technologies has adhered to the s-curve adoption pattern. Though the rate of adoption has accelerated in the digital era, the underlying principles continue to shape consumer driven markets and will determine the outlook for streaming music. In this report, we use            years’ worth of consumer adoption data to identify streaming music’s growth potential.

Companies and brands mentioned in this report: Apple, Facebook, HMV, Musical.ly, Napster, Panasonic, Spotify, Sony, Tower Records, Vevo, YouTube