The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the live streaming industry is encountering a new set of challenges – as well as potential opportunities. Going forward, the sector must specialise and reposition its value with new use cases. There will be no one-size-fits-all approach for live streaming in a post-lockdown world, but, instead, a diverse range of flexible models serving different segments that will move far beyond the narrow context of ‘live streaming’. While artists at all levels can find value in virtual concerts, a new class of emerging, digitally native artists may be best positioned to take advantage of the format.  

Companies and brands mentioned in this report : Bandsintown, Bulldog Digital Media, The Carbon Trust, Coldplay, Deezer, Dreamstage, Driift, Dua Lipa, Facebook, Fortnite, Instagram, Isaiah Rashad, Kevin Kelly, Live Nation, LiveXLive, Mandolin, Marc Anthony, Moment House, NoonChorus, Nugs.net, Patreon, Roblox, Sessions, Spotify, StageIt, TikTok, Trivium, Twenty One Pilots, Twitch, Veeps, VNUE, and YouTube