State Of Freemium Games Q1 2017 A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts
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20,000 Foot View: The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top grossing overall charts, as well as gaming charts globally. But behind the global popularity of freemium games are individual regions at various levels of market maturity, platform penetrations, publisher competitiveness and consumer preferences, which together drive regional nuances for freemium game economy dynamics. Considering this is crucial for the accurate benchmarking of a game’s global performance and expansion planning, as well as go-to-market strategies.
Key Findings:
- The gap Freemium Games’ share of the grossing App Store and Google charts is considerably wider in emerging markets
- Except for on the App Store, freemium capture more than half of top grossing charts in every
- The top game charts are almost entirely game based with share on Play Store, and on the App Store
- The average of an app in top games is days on the Play Store, compared to days the App Store
- Asia recycles top game charts fastest, while America and Europe are the
- In terms freemium game publishers of the game charts, most mature markets a smaller degree of diversity emerging markets
- An average publishers account for all freemium in the top grossing grossing charts
- The top game categories in the Asian grossing game charts are hardcore categories, while In North America largest chart share belongs to casual categories
Companies and brands mentioned in this report: Apple, App Store, Candy Crush SagaGoogle, Play Store, Priori Data, Super Mario Run
*The datasets behind this report have been exclusively provided to MIDiA Research by Priori Data