Social platform user behaviour Q1 2024
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20,000 foot view
The social platform marketplace is mature, with user growth stabilising, and the established platforms now fiercely competing for shares of a finite amount of available time.
This report analyses the behaviours of the audiences engaging with social platforms; including daily active use market shares, monetisation aptitude, social video time spent, and primary reasons for using the apps. It then presents a platform-by-platform user deep dive for the most prominent apps: Facebook, Snapchat, X, Instagram, TikTok, andYouTube.
Key data and insights included in this report:
- Weekly and daily usage of social media services
- Social media platform market share
- Top social platforms by time spent
- Interest in paying for social media
- Time series data on social media usage from 2019 to 2024
- Key engagement breakdown by social media platform
Survey data is from MIDiA’s Q4 2023 and Q1 2024 consumer surveys, fielded in US, UK, Australia, Canada, as well as US time series survey data from between Q1 2019 and Q1 2024. Data includes breakdowns by users of different social platforms.
Table of contents:
Number of words: 2401
Number of pages: 25
Number of infographics: 15
Companies and brands mentioned in this report: Facebook, Facebook Messenger, Instagram, Snapchat, TikTok, Twitter, X, and YouTube.