Social landscape Mapping the balance of platforms’ audience, features, and strategy
Get full access to this report and assets
Already a MIDiA client? Login here to view this report.
If you are interested this report, or related reports such as Not all social entertainment behaviour is created equal Audience deep dive get in touch today to enquire about a report bundle.
20,000 foot view: This report maps how social platforms are used by consumers, looking at behaviours such as talking to friends, shopping / browsing, and creating content. It further looks at how this differs with age. The current marketplace is maturing, with platforms now either pursuing a “do everything well” or a “do one thing the best” approach. While both can be successful, lessons can be drawn from the potential pitfalls of each approach for social media apps as well as content-focused entertainment platforms looking to incorporate social into their own offerings.
Table of contents:
Number of words: 3425
Number of pages: 15
Number of infographics: 3
Companies and brands mentioned in this report:BeReal, BlueSky, Bridgerton, Clubhouse, Discord, Facebook, Facebook Messenger, iMessage, Instagram, LinkedIn, Mastodon, Meta, Netflix, Post News, Reels, Snapchat, SoundCloud, T2 Social, Threads, TikTok, Twitch, Twitter, WhatsApp, X, YouTube