Snapchat User Profile Valuable, Digitally Savvy Millennials
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20,000 Foot View
Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands, such as Viacom and CBS, desperate to reach young audiences on their own turf. Snapchat has ridden the music messenger app wave. But much more than most other messaging apps, Snapchat has prioritised engaging its user base with content and features – a crucial task given that it lacks anything like the scale of the messaging app market leaders. The result is that Snapchat users are some of the most digitally engaged and valuable consumers across mobile and the web.
Key Findings
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of consumers use Snapchat weekly, rising to in the US and falling to in Australia
- Snapchat users young, digitally savvy consumers that across all forms of digital consumption as well as for on content
- Snapchat is messaging platform of choice for with of users aged under are under
- Snapchat’s peak is among year old females of Snapchat users are female
- There are Snapchat Monthly Active Users (MAUs)
- Snapchat users avid digital media consumers. watch stream music and use mobile
- They are twice as likely to pay music and for video subscriptions
Companies mentioned in this report: CBS, Netflix, Snapchat, Viacom