Radio’s Streaming Disruption How Streaming And Smartphones Disrupt Radio Audiences
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The 20,000 Foot View
Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had their audiences protected in the safe confines of dedicated devices and direct competition was thin on the ground. But audiences now have choice and spend progressively more of their entertainment time on multifunction devices. Audience segments that have until now been considered bastions of radio listening, such as the in-car and at-work are being swamped by an influx of streaming services via technologies such as smartphones, tablets, and interactive dashboards. The trend is particularly pronounced among younger consumers, with penetration rates and listening time in decline. The impact on the global radio market will be vast and broadcasters will need to up the innovation ante to keep pace.
Companiesmentioned in this report: Apple, YouTube, Pandora, BBC,Slacker