Radio Is Streaming’s Next Frontier How Streaming Will Disrupt Radio Like It Did Retail
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The 20,000 Foot View: Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in terms of audience impact at scale. Radio companies are just beginning to wake up to the magnitude of the threat, but in the main underestimate it because traditional radio measurement methodologies underplay the extent of change taking place.
Key Findings
- Radio is teens to streaming: of year stream for free, compared to listen to radio
- Radio audiences getting smaller: radio listener penetration the US, Canada, Australia and fell to in 2017 from 2016
- Radio audiences also older: are aged plus, to for streaming
- Radio suffers brand fragmentation, with the average penetration for the top radio just compared to for Spotify
- Free streaming is steady in mature markets with a clear younger audience
- After holding the Spotify tide for years, user base is now in as is Sirius XM’s
- Curated playlist is stable at in 2017, a young audience spread
- Curated playlist are the equivalent of radio but none have more than population penetration
- Deezer has highest share of its users curated playlists while Amazon has highest share using user-generated playlists
- The most radio listeners are the most to adopt streaming: of weekly listeners use free streaming
- Radio companies to create something that is what radio nor streaming currently
Companies and brands mentioned in this report: Afternoon Acoustic, Amazon, Amazon Prime Music, Apple, Apple Music, BBC, Capital, Deep Focus, Deezer, Echo, Global, Google Play Music, Heart, iHeart, iHeart Media, Intense Studying, Liberty Media, Mixcloud, Napster, Peaceful Piano, Radio Radio Rap Caviar, Rhapsody, Pandora, Sirius XM, Slacker, Soundcloud, Spotify, Tidal, Vevo, YouTube