Radio 2018 Streaming’s Continuing Impact
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The 20,000 Foot View: This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in 2016.
Key Findings:
- Radio listener across the US, UK, Canada Australia, fell from in 2016 in 2017
- Listener penetration rebounded to in 2018 before to in 2018
- Radio listeners outweigh free streaming audiences – – in the big English-speaking
- Radio’s share audiences over the age of more than twice the size streaming’s share among this age of radio audiences are teenagers compared to for streaming
- In 2018 streaming started to acquire new jumping to in 2018 and up to in 2018
- In 2016 gap between radio and streaming was by 2018 the gap
- Over the period, the percentage of consumers only listen to radio fell to
- Just of said they are listening to radio because they are streaming more
- This rate lowest in markets where streaming more nascent – e.g. Germany Japan – and highest in markets e.g. Brazil and Mexico
- Weekly listeners radio stations are the most audiences for radio broadcasters
- Across the Australia and Canada most leading channels average around overlap with usage
- Radio is just ahead of YouTube / for music discovery compared to audio streaming is a distant on of year olds rely upon YouTube/Vevo for music discovery, followed by for radio and for streaming audio
Companies and brands mentioned in this report: ABC, AdsWizz, BBC, BOOM-FM, CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, Capital FM, Digital Audio Exchange, Global Radio, Heart, KIIS-FM, Kiss, Magic, NOVA NPR, Pandora, Radio Radio Radio Smooth FM, Spotify, Vevo, WBMP-FM, WHTZ-FM, WSFM, YouTube