Quarterly Digital Content Trends: Q3 2017
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2016 and 2017 across music, video, games and social.
Key Findings
- YouTube’s music active user (WAU) audience grew to between 2017 and 2017
- Amazon, Apple, Google, Deezer and Tidal all slightly lower streaming music WAU in 2017 compared to 2016
- Amazon saw streaming music growth between 2017 2017
- Spotify is only music service with higher penetration in 2017 than in though penetration dropped slightly in
- Lip syncing Dubsmash and Musical.ly appear to peaked and now have just each
- Snapchat lost in falling to though it still higher than it was
- Between 2016 2017, Facebook’s total WAU audience its four social properties grew points
- WAUs of video apps were flat in catch-up TV fell slightly
- In the both Netflix and Amazon registered in
- WAU penetration all but three of the games tracked by MIDiA was flat or diminished in 2017
- All key behaviour was flat in 2017, for radio which continued its decline
- YouTube and both saw video audiences grow while mobile TV viewing was
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Candy Crush Saga, Clash Of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Flipagram, Game of War, Google Play Music All Access, Instagram, MARVEL Contest of Champions, Minecraft, Mobile Strike, Musical.ly, Music Messenger, Netflix, Pinterest, Pokémon Go, Snapchat, Snap Inc., Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube