Quarterly Digital Content Trends: Q1 2018
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2016 and 2018 across music, video, games and social.
Key Findings
- YouTube topped streaming in 2018 and was biggest music gainer, up nine to reach weekly active user penetration of
- Spotify was up one point to Amazon, up one point, was third and Apple Music fourth, flat
- Facebook continued deadly decline in WAUs, falling points from in 2017 to 2018, but gained seven points its messaging apps
- Pinterest continued steady WAU decline, down three to in 2018, while Snapchat Twitter were both flat at respectively
- In music social, the dominance of leading constricts the smaller players
- YouTube topped video app usage in 2018 but continued a steady fall a high of in 2017
- Netflix has every quarter, reaching in 2018, one point from 2017 and points from 2017
- Radio listening to growth after more than year of decline, up to
- Music streaming up in rising six points reach a bigger quarterly rise any stage in 2017
- Curated playlists also up, increasing by four to while user generated playlists flat at
- After a dip, Facebook video, subscription video demand (SVOD) and mobile viewing all up
- Cord cutting stable at and compounded by fact that cord shaving also at in 2018 while live viewing fell two points to
- Mobile gaming flat for the third successive at while computer gaming fell six points to hit
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Illico.tv, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch,WhatsApp, YouTube